JESSICA ASARO
Co-Founder
Jess Asaro has been a lover of food since the tender age of 16, when she realized that the key to being healthy was eating healthy. Thus began an ongoing experimentation and exploration of many ways of eating: vegan, vegetarian, raw food, pescatarian, macrobiotic, ketogenic, and paleo diets have all been in rotation at some point or another. A decade later and her approach to eating has evolved to center around sourcing the very most nutrient dense whole and clean foods. She believes that the foundation of a healthy lifestyle – mental, physical, and emotional – begins with creating positive habits. “If it’s not habit, you don’t have it” is a favorite quote.
Jess completed the well-regarded Precision Nutrition Level 1 Sports Nutritionist certification in 2014 and will complete the in-depth Precision Nutrition Level 2 program in March of 2016.
If she’s not in the kitchen cooking up gourmet nutritious meals, grocery shopping or coaching someone to lead a healthy life, Jess can be found trying out Los Angeles’ best eats, shopping at the Melrose Trading Post, hiking the local trails, snapping pictures of the L.A. scenery, practicing yoga, lifting weights, playing her keyboard or enjoying the company of her boyfriend and two cats.